In a world filled with ordinary stories, the journey of Daniel Sants and his brand SOPH shines as a unique star in the fashion universe. To understand the essence of SOPH, we journey back to the three transformative years Daniel spent in London. These years were more than just an adventure—they were a deep immersion into the vibrant streets, the hidden alleys brimming with secrets, and the encounters that defined the bold spirit of London fashion. It was there that Daniel discovered a profound truth: fashion is not merely about clothing; it is an expression of freedom, identity, and power.

But the story of SOPH doesn’t stop there. Its heart beats with another inspiration—Daniel’s niece, SOPH. Her name is more than a label; it’s a symbol of strength, authenticity, and grace. For Daniel, she embodies the values he seeks to infuse into every piece of the brand. Returning from London, he carried a dream not just to create a fashion line, but to build a legacy that honors the transformative experiences of the British capital and the love for his niece.

Each SOPH creation reflects Daniel’s vision, blending the daring charm of London with the warmth of familial love. Every detail is meticulously crafted, because for Daniel, dressing up isn’t just an act—it’s a ritual. It’s a way of connecting who we are to who we aspire to be. SOPH is designed for women who refuse to conform to fleeting trends. Instead, they embrace their strength and authenticity, making a statement that is uniquely their own.

Welcome to the world of SOPH. Here, every piece is a story, every design is intentional, and every detail is a celebration of love, memory, and the courage to stand out in a world that often settles for the ordinary.

Our products reflect our belief that beauty should be fun, easy, imperfect and personal. Our formulas are designed to live with you, not on you, and enhance what you already have. They represent fun and freedom and are the result of years of recommendations from people who love beauty.

You can find all information about our products on their individual pages. If you have any further questions or comments, please let us know by sending an email to

All returns must be processed within 30 days of receiving your order. The original order number must be provided to process a return, and you will be refunded in full in the original form of payment, excluding the cost of delivery, except where required by law.